June 16 is set as the relaunch date for CartoonNetwork.co.uk, which is introducing a number of new features that focus on community interaction and personalization.
The new site includes My CN, a social networking tool for kids to safely interact with each other using pre-selected statements and messages. Visitors can also customize their version of the site using a variety of backgrounds and Cartoon Network character avatars and play games to snag virtual trophies.
Ben 10, Bakugan and Star Wars: The Clone Wars, among other series, will also see exclusive new content, games, videos and downloads on the web, and users can save favorite videos in My CN, rate and share videos, as well as collect coins through different challenges.
CN owner Turner Broadcasting will continue ramping up the social networking features throughout the year, and will bring about a phased introduction of a bespoke avatar creator, news feeds, game leaderboards and coin redemption functionality. Other highlights include a TV guide and a ‘Do Not Press Button’ button for little surprise, such as a magnet temporarily suctioning the site’s navigation or water appearing to fill the screen.
The site is also slated for a pan-Euro rollout across Spain, Germany, Italy, Netherlands, Norway, Denmark, Sweden, Poland and Romania.