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Ratings Watch: iCarly scores for Nick, Disney Channel wins in total day

Nickelodeon's tech-savvy tween series iCarly rang in as cable's overall top entertainment series with total viewers and all kid audiences for May, averaging almost 5.4 million total viewers for the month, and US basic cable's number-one telecast this month with kids and tweens.
June 5, 2009

Nickelodeon’s tech-savvy tween series iCarly rang in as cable’s overall top entertainment series with total viewers and all kid audiences for May, averaging almost 5.4 million total viewers for the month, and US basic cable’s number-one telecast this month with kids and tweens.

For May overall, Nick snagged three of the month’s top-10 regularly scheduled programs on basic cable with total viewers, including iCarly (#1), The Penguins of Madagascar (#4) and SpongeBob SquarePants (#6), also averaging 2.1 million total viewers and a 3.3/1.1 million kids 2-11.

It was also the most-watched May ever in key demos for Nicktoons Network (kids/boys, six to 11, tweens/boys nine to 14) and Noggin (kids two to five, and two and up) and total viewers. Nicktoons Network averaged a 0.3/41,000 (six to 11) and 140,000 total viewers, an increase of 21% over last year, while Noggin saw an average of 2.7/270,000 (kids two to five), which was up 29%, as well as bringing in 477,000 total viewers (people two and up), a 27% increase from last year.

Meanwhile, Disney Channel came in as the number-one network in total day with tweens nine to 14 , thanks to Jonas, Sonny With A Chance, Hannah Montana and Phineas and Ferb, as well as coming in as cable’s number-one network in prime with kids six to 11 and tweens nine to 14.

Jonas and Sonny were the top two series with kids six to 11 and top two scripted programs on all of TV with the tween crowd, while Hannah ranked the number one series telecast in kids six to 11 and cable’s number one series telecast in tweens, and Phineas came in as the number one animated series in both kid targets.

On the preschool front, Mickey Mouse Clubhouse and Special Agent Oso both found places among the top 10 this month in the kids two to five demo, as the Playhouse Disney block saw the largest total viewer and kid two-to-five audiences ever for a May daypart, seeing a 20% and 24% respective increase as compared to last year.

This May was DC’s most-watched on record in total day with total viewers, kids six to 11 and tweens, seeing respective increases of 17%, 20% and 22%.

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