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CBS expands tween-targeted America’s Next Top Model program

CBS Consumer Products is hoping young girls will unleash their inner diva as CBS's licensing arm expands into new publishing and games categories for America's Next Top Model.
June 4, 2009

CBS Consumer Products is hoping young girls will unleash their inner diva as CBS’s licensing arm expands into new publishing and games categories for America’s Next Top Model.

Modern Publishing is on-board for tween-targeted activity books America’s Next Top Model: Are You In the Running? (US$4.99), and America’s Next Top Model Deluxe Handbook: Make Me a Supermodel US$12.99, available at mass retailers, drug stores, book sellers, supermarkets, school book clubs and more. The books offer real-life advice like beauty tips, and fun activities including press-out models, stickers and a fold-out runway.

This month, Rizzoli is releasing America’s Next Top Model Fierce Guide To Life (US$24.95) with advice on how young girls can develop their style and look their best.

Other books coming out this year include a series of young adult fiction novels (Scholastic), and ANTM-themed MadLibs (Penguin Young Readers Group) slated for a winter rollout.

And Gamaka Games will debut an ANTM board game with themed challenges with trivia questions.

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