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NBC Universal partners with Hallmark

An expanded deal between NBC Universal and Hallmark Cards will see Universal film and television IPs on a range of social expression products.
June 2, 2009

An expanded deal between NBC Universal and Hallmark Cards will see Universal film and television IPs on a range of social expression products.

Properties covered under the deal include those from the portfolios of Universal Partnerships & Licensing, such as upcoming flick Despicable Me and kids lit icon Curious George, and the NBCU TV, DVD, music and consumer products group.

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