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EA targets young female demo with new Charm Girls Club franchise

Gameco giant Electronic Arts is taking a step to bring girls into the video game world with its brand-new Charm Girls Club franchise launching under EA's Play label.
June 2, 2009

Gameco giant Electronic Arts is taking a step to bring girls into the video game world with its brand-new Charm Girls Club franchise launching under EA’s Play label.

Fun, friendship and charms are at the core of the franchise, where girls collect sparkly, virtual charms and complete fun and sassy challenges. Four Charm Girls Club titles will hit retail this fall, including Charm Girls Club Pajama Party for the Nintendo Wii, and three for the DS: My Perfect Prom, My Fashion Mall and My Fashion Show.

Players are introduced to their BFFs – the Charm Girls – who guide them through the games, collect virtual charms, lend a hand and stay loyal in the face of the intervening Queen B. Characters are customizable with thousands of style combinations.

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