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WBCP takes Pucca to North America

It looks like Warner Bros. Consumer Products is ready to bring Pucca to North American audiences, as it expands its master licensee agreement with South Korea-basedVooz to rep the property in the US, Canada and Mexico.
May 29, 2009

It looks like Warner Bros. Consumer Products is ready to bring Pucca to North American audiences, as it expands its master licensee agreement with South Korea-basedVooz to rep the property in the US, Canada and Mexico.

WBCP has already built a Brazilian program around the property targeting tweens, teens and young adults that includes apparel, accessories, bags, home goods and stationery.

The company is also looking to expand further into the Latin American marketplace and is on the hunt for new licensees to broaden product offering.

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