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Nelvana opens up Ty’s Toy Box in Canada

Ty's Toy Box is making its way to the Great White North as Nelvana Enterprises brings the Brand Performance company's online retail marketplace to Canadian consumers.
May 29, 2009

Ty’s Toy Box is making its way to the Great White North as Nelvana Enterprises brings the Brand Performance company’s online retail marketplace to Canadian consumers.

This fall, www.TysToyBox.ca launches, focusing exclusively on merchandise featuring characters from shows on Corus Kids’ Treehouse and YTV channels, including The Backyardigans and Max & Ruby.

The site will sell merch based on Nelvana Studio productions, along with other content partners with shows on Treehouse and YTV, such as Nickelodeon and Chorion. Like the US site, the Canadian version will list consumer products (toys, home furnishings, stationery, apparel and giftware) by brand for quick recognition and easy access for shoppers.

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