Celebrating its fifth year, Cartoon Network’s Get Animated 40-city tour has teamed up with Crayola, the Food and Drug Administration and Subway to help promote fun physical activity.
Targeting kids six to 14, the tour uses CN’s stable of characters and brands to help get the healthy living message across to kids. Running from May 23 to September 9, the tour features interactive areas designed around various CN series and will also communicate each sponsor’s branded message.
Activities include a climbing wall, soccer challenge, bicycle race, filming station capturing games created by kids using the red rubber playground ball, interactive HOPSports program and basketball drills.
Crayola will provide arts & crafts activities featuring its Color Explosion, Color Surge and 3D Chalk products, and CN is creating a custom on-air spot featuring kids using the products. In the meantime, Crayola is encouraging families to take the Crayola Outdoor Challenge at its website (www.crayola.com) and commit more time to playing outdoors, with a goal to reach one-million hours of total play time. Get Animated visitors can take their completed activities home with them, along with Crayola coupons and a Cartoon Network stencil.
CN and the FDA will also present a new activity based on their Spot the Block campaign, a public education effort encouraging kids to use the Nutrition Facts Label on food packages. Branded activities during the tour include one that mirrors the online game found at www.spottheblock.com, where kids will toss over-sized ‘nutrition label’ dice for a prize, while learning to read the food labels more effectively. CN has also created two new Spot the Block on-air promo spots with nutritional tips from its aspiring chef character, Chowder.
And Subway’s also getting some on-air and offline promo spots from CN, along with a co-branded activity area on the tour with Ben 10: Alien Force characters, and will let kids compete on stationary bikes with a video game to beat a countdown clock.