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Mr. Men and Little Miss pick up new global licensees

Licensing Show is less than a week away, Chorion is expanding merch programs for Mr. Men and Little Miss across the globe.
May 27, 2009

Licensing Show is less than a week away, Chorion is expanding merch programs for Mr. Men and Little Miss across the globe.

With the second season of The Mr. Men Show premiering on Cartoon Network US this fall, Fisher-Price, Sony and Penguin are readying new toy, DVD and TV tie-in books for the same rollout period. New US licensees include Jay at Play (kids novelty room décor), Liquid Crystal (kids personal care items) and Demand Made (young adults’ and juniors’ apparel and accessories).

In the UK, Martin Yaffe is expanding the property into new categories, including electrical goods (hairdryers and food processors), while The Corporate Clothing Company comes on-board to develop branded apparel for the souvenir market. Two deal renewals include Blueprint (stationery) and Euromark (homewares).

The L&M program in Australia has more than 40 partners, as Qantas renews its partnership for a second year to distribute new Mr. Men in-flight activity kits. Fonterra Brands has a new range of yogurts rolling out in September to be supported by an in-store consumer promotion.

CPLG, meanwhile, has been appointed to rep the brand in Germany, while France’s Canal Toys will be rolling out branded arts & crafts products.

Egmont (UK) and Hachette (France) will launch a range of books later this year.

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