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Jetix in five CEE countries rebranded as Disney Channel

Jetix channels in Hungary, Romania, Czech Republic, Slovakia and Bulgaria will be relaunched as Disney Channel later this year and increase the net's distribution to 12 million households in the CEE region.
May 26, 2009

Jetix channels in Hungary, Romania, Czech Republic, Slovakia and Bulgaria will be relaunched as Disney Channel later this year and increase the net’s distribution to 12 million households in the CEE region.

Disney Channel series came aboard the Jetix CEE sked last year and in the two months following the series’ debut in Hungary, (Hannah Montana and Phineas and Ferb) attracted an additional 391,000 viewers. The first DC launch in CEE was also a success when it debuted in Poland in December 2007 and has since doubled its reach to become the country’s top kids channel.

Targeting kids two to five and six to 14 and their families, Disney Channel will offer CEE viewers a mix of programming that includes Hannah Montana, Phineas and Ferb, original movies like High School Musical and Camp Rock. It’ll also feature a daily Playhouse Disney block with entertaining, learning-focused programming for preschoolers, including Mickey Mouse Clubhouse and Handy Manny.

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