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Imira inks raft of broadcast and merch deals

Spain's Imira Entertainment has secured a several Iberian broadcast and merch sales for third-party series H2O: Just Add Water and The Elephant Princess from ADF and its in-house productions.
May 26, 2009

Spain’s Imira Entertainment has secured a several Iberian broadcast and merch sales for third-party series H2O: Just Add Water and The Elephant Princess from ADF and its in-house productions.

FTA channel SIC (Portugal) has picked up The Elephant Princess (26 x 26 minutes) along with all 78 x six-minute eps of the tween-targeted H2O, both of which also air on Nickelodeon in the territory.

Over in Spain, The Elephant Princess, which has just gone to air on Nick, will soon debut on TVE’s La 2 and Clan TV.

Meanwhile, Imira has sealed Spanish merch deals for H2O with Concentra (fashion dolls, fancy dress accessories and electronic devices), JF Ramos (apparel), Dracco (confectionery) and Cife Spain (collectables). A promo campaign with Telepizza Spain is also set for this summer.

Home entertainment distributor LNK has taken Portuguese rights H2O and Imira’s toon Hydronauts. In Mexico, En Pantalla will be distributing The Elephant Princess on DVD.

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