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Classic appoints Stella Projects to rep Where’s Wally down under

Having just inked a deal for Horrid Henry, Grahame Grassby's licensing agency Stella Projects has snapped up the rights to Classic Media's Where's Wally? for Oz and New Zealand.
May 21, 2009

Having just inked a deal for Horrid Henry, Grahame Grassby’s licensing agency Stella Projects has snapped up the rights to Classic Media’s Where’s Wally? for Oz and New Zealand.

The two-year deal will see Stella looking for licensing partners and retail opps for the publishing property, and the agency will also be on the hunt for third-party promo partners while coordinating marketing activities, specifically in the digital arena.

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