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Giftventure picks up first license with Sesame

Giftventure, the real-life personalized treasure hunt featured in KidScreen last May, has inked its first major licensing agreement with Sesame Workshop.
May 21, 2009

Giftventure, the real-life personalized treasure hunt featured in KidScreen last May, has inked its first major licensing agreement with Sesame Workshop.

The planned Sesame Street Giftventure line will include three illustrated poster-sized letters from one of the popular Muppets chosen by the customer, which contains a personalized game or puzzle that incorporates learning for kids two to five. When the child solves the final puzzle, that answer reveals the location of the hidden gift.

Characters featured in the new licensed line include Big Bird, Elmo, Cookie Monster and Abby Cadabby, and each Giftventure will retail for US$19.95 and are available at Giftventure.com and store.sesameworkshop.org.

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