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Disney intros Friends for Change: Project Green

Looking to get kids help out the planet, the House of Mouse has launched a multi-platform environmental initiative called Disney's Friends for Change: Project Green.
May 15, 2009

Looking to get kids help out the planet, the House of Mouse has launched a multi-platform environmental initiative called Disney’s Friends for Change: Project Green.

Familiar Disney faces like Miley Cyrus, Selena Gomez, the Jonas Brothers and Demi Lovato are a few names among the many who are participating in outreach messages that are slated to debut on Disney Channel, Disney XD, Radio Disney and on Disney.com.

The initiative invites kids to band together and help the environment across four areas: climate, water, waste and habitats. Participants can learn practical ways to preserve the planet, track the impact and they’ll also get the chance to vote on how US$1 million in donations from Disney will be divided and invested in various environmental causes over a year.

Disney Channel and Radio Disney will begin broadcasting the on-air messages starting on Friday, May 15, encouraging kids to join them in registering and pledging environmental stewardship, along with making small changes in their daily lives that can have a positive impact on the world.

Kids logon at Disney.com where they can commit to take everyday actions–turning off the lights, switching to reusable water bottles – and can invite friends to join, interact and as their collective impact on the planet is tracked and their votes determine the distribution of charitable contributions.

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