Having published Peppa Pig in various book formats since 2005, Penguin UK imprint Ladybird has partnered with Penwizard to craft personalized publishing for the property.
Consumers visiting www.peppapigandme.com will be able to put their own child into Peppa’s world by creating and naming an avatar based on the child’s appearance. The finished product will feature the child for whom the book is intended and the book will be printed and mailed to the recipient.
Penwizard has a few licenses in its portfolio already, including Fifi and the Flowertots, Roary and Noddy.
Go to Playgroup is the first title tapped for www.peppapigandme.com and will be available starting June with an SRP of approximately US$22.63.