It looks like Hello Kitty will be hitting the books, as HarperCollins Children’s Books UK has taken on the rights to Sanrio’s iconic feline.
HC is now on board to publish an extensive range of all-ages Hello Kitty publishing for the UK and Ireland beginning this fall. The range will include nostalgia books, gift books, postcard books, journals, cook books, books plus, kit books, picture books, story books, novelty books, baby books, novels, annuals and e-books.
The program will also be supported by a high-profile marketing and PR campaign. The deal was concluded by Fluid World on behalf of Sanrio.