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Big Idea launches new VeggieTales DVD with BTS campaign

As Big Idea preps for its August launch of VeggieTales: Minnesota Cuke and the Search for Noah's Umbrella, the licensor of the faith-based property will be supporting the DVD release with a big back-to-school campaign.
May 5, 2009

As Big Idea preps for its August launch of VeggieTales: Minnesota Cuke and the Search for Noah’s Umbrella, the licensor of the faith-based property will be supporting the DVD release with a big back-to-school campaign.

The title, inspired by the tale of Noah’s Ark, will bow at CBA channels and then rollout on August 4 to the general market through Genius Products.

Christian and general market radio advertising and promotional spots on top-tier stations have been lined up for July and August, with indoor spots broadcast on closed-circuit TV in more than 1,000 QSR locations, including McDonald’s, Wendy’s and Arby’s.

Print ads will run in select parenting and family publications, including Faith & Family, Focus on the Family, Purpose Driven Connection, MomSense and Today’s Christian Woman, as well as on key family-friendly websites.

LifeTouch Portrait Studios is on-board as a promo partner and will support the DVD release nationally at 730 retail locations this August. The studio will include brand advertising inserts and coupons in portrait packages, provide customers with VeggieTales stickers as well as playing a special preview of the DVD on their waiting area TV monitors.

Chuck E. Cheese’s joins LifeTouch as it airs the music video for VeggieTales’ latest song, ‘Sippy Cup’ in its 529 locations for three months, beginning in August.

And Big Idea has arranged VeggieTales-themed events for families this summer, when more than 40 movie theater launch events will be held across the country in partnership with the non-profit, CURE International. Each screening will see a distribution of Minnesota Cuke activity posters and coupons, and there’ll also be in-store premiere events at more than 500 Christian retailers on August 1st. Big Idea will also host more than 1,500 Family Fun Nights at churches nationwide where special Minnesota Cuke screenings will be held.

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