News

Rainbow and Bandai ink master toy deal for PopPixie

Rainbow's PopPixie is getting the master toy treatment from Bandai, as the Italian prodco's animated TV series launches on Euro airwaves in 2010.
May 5, 2009

Rainbow’s PopPixie is getting the master toy treatment from Bandai, as the Italian prodco’s animated TV series launches on Euro airwaves in 2010.

The multi-year, European deal is set to spawn a complete line of product, including dolls, figurines, plush, and playsets. Items should start hitting retail shelves across the territory in fall 2010.

PopPixie (52 x 15 minutes) has been presold to over 20 countries worldwide and already has 25 licensees to its name in Italy, with products from books to apparel and stationery set to debut at retail in 2010.

About The Author

Menu

Brand Menu