She’s on waffle irons, contact lenses and has her own branded maternity ward – now Hello Kitty is wheeling into the cycling world.
Licensor Sanrio has inked a deal with Pacific Cycle for branded bikes and protective gear.
Production is already underway, with product expected to launch at mass retail this fall. The line includes 12- and 16-inch bikes (SRP US$69.99-US$89.99) and helmet value packs (SRP US$19.99).
The multi-year deal will see Pacific Cycle developing and distributing bikes, trikes, protective gear, bike accessories and electric ride-ons in the US and Canada.