The deals just keep pouring in for Nickelodeon & Viacom Consumer Products and MTVNI in Europe.
NVCP Germany has partnered with local motorway service station food outlet, Tank & Rast for a summer SpongeBob SquarePants promo throughout the territory. Building on a promo from this past January, the outlet will have SpongeBob giveaways with its kids’ menus at all participating outlets, as well as Serways restaurants, starting in June.
Over in The Netherlands, NVCP launched Holland’s newly created and named SpongeBob SquarePants tulip this month at the country’s famous Keukenhof botanical gardens
Meanwhile, Ni Hao, Kai-lan is making its on-air debut on Nick Jr. UK this September, and NVCP is readying a two-pronged licensing program to launch with the series’ premiere. Targeting the teen/tween girl market, the first lines will launch in Urban Outfitters in the same month, with other young fashion and lifestyle retailers to follow. The preschool range of toys and other products will then follow in the fall and winter of 2010.
Broadcast-wise, B92 (Serbia and Montenegro) has re-ordered multiple seasons of SpongeBob SquarePants.