The Fiesta-distributed, eco-friendly toy range Tales 4 Tomorrow will be making their on-shelf specialty debuts across the US this spring.
Retailers including Disney Theme Parks, Knott’s Berry Farm and Rainforest Cafés will carry the plush toys and trading cards, driving kids four and up to the interactive hub at www.tales4tomorrow.com. There, they’ll be able to help choose Conservation International projects to save the world’s endangered species, as T4T donates 5% of all proceeds to the non-profit org’s programs.
Meanwhile, other US zoos, aquariums and gift stores across the country will carry the T4T line, with each of the eight plush (MSRP US$19.99) opening up access to the website, which also educates children about endangered animals, using games, videos and virtual animal habitats to entertain educate and empower children. The plush themselves are eco-conscious, with the outer coat made from soy and cotton, and product tags made from recycled paper.