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4Kids and Upper Deck expand Dinosaur King TCG

It looks like the Dinosaur King trading card game's presence in the UK and France is getting boost.
April 21, 2009

It looks like the Dinosaur King trading card game’s presence in the UK and France is getting boost.

Based on the animated series airing on Jetix Europe, distributed and licensed by 4Kids Entertainment, Upper Deck‘s Dino TCG is getting support from a TV campaign on Nickelodeon and GMTV and print ads and exclusive card covermounts in the Jetix magazine, as well as a number of other kids’ titles.

The TV campaign will also air on Ireland’s RTE2 to support key lines in Smyths Toys.

In France, marketing include ads on France 3, Gulli and Canal J. A special Dinosaur month took to air on Canal J from February through to March, and a nationwide sampling campaign occurred during Easter.

The TCG is also available in Germany, Spain and Nordic territories.

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