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Simon & Schuster UK hooks Barry the Fish with Fingers

Publisher Simon & Schuster is readying a big PR campaign for Barry the Fish with Fingers, the latest picture book from author and illustrator Sue Hendra, repped by The Bright Agency.
April 20, 2009

Publisher Simon & Schuster is readying a big PR campaign for Barry the Fish with Fingers, the latest picture book from author and illustrator Sue Hendra, repped by The Bright Agency.

It’ll be a lead title for S&S, as the publisher will handle press giveaways, coverage in parenting magazines and on websites. The book is also featured in the Simon & Schuster’s Children’s Picture Book Calendar 2009, distributed to more than 700 trade contacts, booksellers, key librarians and customers.

High-profile slots have been confirmed at UK retailers such as Waterstone’s, Borders and Asda.

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