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Waybuloo goes online

With The Foundation's preschool series Waybuloo set to make its CBeebies debut next month, the Beeb has commissioned RDF Digital to intro a dedicated website on www.bbc.co.uk.
April 16, 2009

With The Foundation’s preschool series Waybuloo set to make its CBeebies debut next month, the Beeb has commissioned RDF Digital to intro a dedicated website on www.bbc.co.uk.

Set for a late May debut to coincide with the series’ on-air launch, visitors will be able to interact with the show’s main characters, the Piplings, and explore their world and play the same games featured on the small screen.

Working with interactive agency Preloaded, this is RDF Digital’s first commission from the Beeb for a virtual world based on a children’s TV series, and RDF has been working with Waybuloo‘s production team for the last two years to make sure the online space jibes with the series.

RDF Digital is also distributing the web content internationally and building Waybuloo.com, which will eventually see commercial activity.

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