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Animal Planet roams with new licensees

New York-based Joester Loria Group has inked a raft of additional consumer products deals for Discovery's Animal Planet brand, which will see new product hitting the shelves later this year.
April 16, 2009

New York-based Joester Loria Group has inked a raft of additional consumer products deals for Discovery’s Animal Planet brand, which will see new product hitting the shelves later this year.

The latest partners to come on-board include Fotozines (customized photographic prints), Bendon Publishing International (children’s publishing color and activity books), Trau and Loevner (t-shirts, tops, hoodies), Envirosax (re-usable shopping totes), Screenlife (DVD games, board games, puzzles), TexStyle (bedding and room décor), Marion Health Greeting Cards (social expressions), Hilco Corporation (novelty candy) and Zak Designs (children’s dinnerware).

Animal Planet, part of Discovery Communications, will use its on-air and online platforms to support licensing efforts, including product placement and brand integration.

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