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4Kids lands Euro Yu-Gi-Oh! Gx promo

A range of Yu-Gi-Oh! GX premiums are now available in more than 400 locations of European fast food chain Quick.
April 15, 2009

A range of Yu-Gi-Oh! GX premiums are now available in more than 400 locations of European fast food chain Quick.

The April promotion was brokered by 4Kids Entertainment International and includes sticker albums, stickers, disc launchers, discs and two types of electronic games as premiums for Quick’s Magic Box kid’s meal.

Targeting kids three- to 10-years-old, the give-away will be promoted with a multi-media campaign that includes a dedicated website and TV advertising.

The Yu-Gi-Oh! Gx promotion started on April first and will run until the end of the month in France, Belgium and Luxembourg. It is also scheduled to run in Algeria, Dom Tom, Spain, Russia, Romania, Morocco, Tunisia, New Caledonia and French Polynesia in the coming months.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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