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TRU intros Webkinz

Webkinz are stepping into the mass market, as Toys 'R' Us launches the popular web-connected plush to its brick-and-mortar and online stores.
April 9, 2009

Webkinz are stepping into the mass market, as Toys ‘R’ Us launches the popular web-connected plush to its brick-and-mortar and online stores.

To support the new specialty offering, TRU is rolling out print promos and free-standing, in-store Webkinz fixtures. Beginning in May, the plush will also be available at Babies ‘R’ US stores.

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