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People moves: Razor & Tie taps Warner Music exec

Alyson Shapero is poised to bring her 20-plus years in the entertainment and music industry to her new role as SVP of sales and marketing at New York-based Razor & Tie Entertainment, parent company of Kidz Bop.
April 7, 2009

Alyson Shapero is poised to bring her 20-plus years in the entertainment and music industry to her new role as SVP of sales and marketing at New York-based Razor & Tie Entertainment, parent company of Kidz Bop.

Most recently serving as SVP of marketing and advertising for Warner Music Group, she honed her skills in conceptualizing brands, products, multi-channel promos and retail programs by developing strategies to drive sales through category expansion, partnerships and promos.

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