To bring the evergreen Mr. Men and Little Miss franchise into the Great White North, Chorion has signed on Nelvana Enterprises as its licensing agent for Canada.
With the The Mr. Men Show TV series having recently debuted on Canuck kidnet YTV, Nelvana is poised to rollout a licensing program, driven by apparel and accessories, toys and novelty items, in the territory. A live stage show and character appearances are also in the works.
Nelvana reps will be on hand at Licensing International in Las Vegas this June to discuss brand opps for the territory. Interested licensees can contact Carly D’Eon, manager, North American licensing, at firstname.lastname@example.org.