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WordGirl heads to Wendy’s for QSR promo

On the heels of its I Spy QSR promo, Scholastic Media is teaming up with Wendy's once again, where WordGirl will be gracing the restaurant chains' kids meals in North America.
April 6, 2009

On the heels of its I Spy QSR promo, Scholastic Media is teaming up with Wendy’s once again, where WordGirl will be gracing the restaurant chains’ kids meals in North America.

From April 27 through the end of May, Wendy’s Kids’ Meals bags in the US and Canada will sport images from WordGirl and contain one of five premiums, including the first WordGirl audiobook. The bags will also be printed with a match game, a crossword puzzle and a side gusset panel to promote four new WordGirl books and offer a 25% discount on any book purchased through Scholastic’s online store.

Supporting the promo with in-store and outside restaurant signage, Wendy’s will also hype the promo at www.wendys.com.

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