To promote healthy living among kids, Warner Bros. Consumer Products has inked a three-year deal with the French Federation of Basketball to develop marketing and commercial initiatives for the Looney Tunes Active! program.
Using the iconic Looney Tunes characters as activity ambassadors, the two partners will develop a series of initiatives based on the world of basketball, the first of which will be unveiled on May 17 during the French Final Cup at Paris Bercy Omnisport palace.
The last year and a half has seen WBCP developing new art programs, new TV series with 50 mini-eps, retail promos and marketing campaigns to support Looney Tunes Active! More than 200 companies are featuring the characters in active poses.