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Disney Online acquires Kaboose sites

Disney Online is bringing a whole new group of websites into its fold, purchasing internet assets from Canada's Kaboose, including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com, for approximately US$18.4 million.
April 3, 2009

Disney Online is bringing a whole new group of websites into its fold, purchasing internet assets from Canada’s Kaboose, including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com, for approximately US$18.4 million.

Global media company Kaboose, which reaches almost five million unique users a month, is an online network of sites, that provide parents with a variety of resources, information, tools and a community for their family lifestyle. The flagship hub at Kaboose.com lets moms plan an active family life, while its other sites provide tips from birthday parties, fun learning, family crafts and more.

The move is part of the House of Mouse’s declared intention to further extend its presence in the kids and family online space. Reaching more than 27.6 million unique visitors a month, Disney Online is honing its focus on the online moms’ audience.

Intelligence Group’s 2007 Mom Intelligence Survey found that moms ranked the internet above TVs and cell phones as the technology product they couldn’t live without, with 80% of them going online daily and spending an average of 13 hours a week online.

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