A promotion for Mattias Behrer has stepped him up to SVP and GM of MTV North, where he adds operational management of MTV in Nordic countries (Sweden, Denmark, Finland and Norway), Benelux and Germany, Austria and Switzerland to his duties. Behrer joined MTVN in 2005 in the Nordic management team as head of marketing, communications and research, then extended his responsibilities to programming, production and commercial brand solutions for all brands in the Nordic portfolio.
Joining him in the North is Patrick Alders, who has also been promoted to take on the role of SVP and GM of Nickelodeon North, now responsible for operational management of Nick in the North cluster, including Germany, Austria and Switzerland. He came to MTVN in 2003, to oversee the strategy for the Benelux region and in 2005, focused entirely on children’s television as Nick’s GM for Belgium and the Netherlands.
Also, with MIPTV just behind them, Nickelodeon has inked broadcast sales for live-action series iCarly and Drake & Josh. Both have been picked up for a five-year deal by Mediaset’s terrestrial Italia Uno in Italy and will launch later this year. Meanwhile, Spain’s terrestrial Antena 3 has picked up seasons three and four of Drake & Josh, which will launch in Spain later this year and will be available for broadcast until December 2012.