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Fremantle signs licensing deals for Rebecca Bonbon

Rebecca Bonbon, the fashionable bulldog from the creator of the iconic Hello Kitty, is getting a licensing lift with a raft of new deals.
March 31, 2009

Rebecca Bonbon, the fashionable bulldog from the creator of the iconic Hello Kitty, is getting a licensing lift with a raft of new deals.

FremantleMedia Enterprises has brought on France-based licensee Alpa to produce more than 60,000 branded products for the territory this coming May, including notebooks, pens, handbags, wall hangings, key ring torches, mobile phone charms, compacts and more.

State-side, Townley Cosmetics will launch a cosmetics line this year at high end department stores, including a lip gloss charm bracelet, perfume, eye shadow, a travel cosmetic case, a shimmer powder puff and more.

And over in Brazil, licensing agent Faresak will officially rep Rebecca Bonbon in the country. The agent will be diving into its network of Brazil licensees to further extend the brand.

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