News

People moves: Kidz Bop taps Classic Media brand manager

As Kidz Bop seeks to expand its children's music brand, the company has tapped former Classic Media brand manager John Fraser to take on a VP of sales and marketing position.
March 27, 2009

As Kidz Bop seeks to expand its children’s music brand, the company has tapped former Classic Media brand manager John Fraser to take on a VP of sales and marketing position.

In his former gig, Fraser managed a diverse portfolio of kids/family brands in the Classic library, from George of the Jungle to Gumby. Before that, he did a stint at Marvel Entertainment, where he served as SVP of advertising sales, promotions and brand management.

Working out of Kidz Bop’s New York HQ, Fraser will be working on a strategy to develop the music brand across all media platforms, including audio and consumer products, web, live events, brand extensions, strategic partnerships and licensees. He’ll also work closely with on-air and online teams to create customized, branded content relationships.

About The Author

Menu

Brand Menu