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Atlantyca to make Le Petit Prince soar at Italian retail

France-based Sogex has chosen Atlantyca Entertainment as its Italian licensing agent for French aviator Antoine De Saint-Exupery's Le Petit Prince.
March 27, 2009

France-based Sogex has chosen Atlantyca Entertainment as its Italian licensing agent for French aviator Antoine De Saint-Exupery’s Le Petit Prince, which is about to get a major boost in profile with the release of Method Films’ 52 x half-hour CGI series based on the popular publishing property.

Initially, Atlantyca plans to explore opportunities in key licensing categories including stationery, homewares, gifts, novelties, games and apparel.

Translated into more than 220 languages, Le Petit Prince has sold more than 130 million copies internationally since its first print run in 1943.

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