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NVCP’s latest and greatest Euro licensing deals

The deals just keep on piling up for Nick's Bikini Bottom-dwelling sponge, whose 10th anniversary celebrations are proving to be compelling for licensees in all corners of the world.
March 17, 2009

The deals just keep on piling up for Nick’s Bikini Bottom-dwelling sponge, whose 10th anniversary celebrations are proving to be compelling for licensees in all corners of the world.

NVCP Germany has signed a pair of two-year deals that will bring product into Austria, Germany and Switzerland. Music company Sony BMG is set to launch an official SpongeBob SquarePants half-hour soundtrack on 13 March, backed by significant TV advertising. The disk will be available at department stores, drug stores, toy shops, music retailers, mass-market chains and online.

Meanwhile, tea-maker H&S Tee-Gesellschaft is making sure consumers can have their sponge and drink it too, with a new line of fruit-flavored branded teas, from pineapple and melon, rolling out at local supermarkets.

Over in the Netherlands, NVCP Benelux has signed on new licensee Hidalgo to release a line of licensed canvas messenger bags featuring SpongeBob SquarePants, Avatar the Last Airbender, Dora the Explorer and Go, Diego, Go! The Nick bags will be available from mid-April on through Nick’s local webshop www.nickshop.nl.

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