Seeing the success with the cinema series Movies for Mommies in Canada, Sunflower Productions is creating a new movie experience targeting the younger set, partnering with Toronto’s The Licensing Shop to bring Toons for Toddlers to the country.
With Movies for Mommies’ active database of more than 14,000 moms across the Great White North, Sunflower president Robyn Green-Ruskin saw a demand for regularly scheduled theatrical events from moms with preschoolers, and teamed up with Steve and Nancy Fowler at The Licensing Shop for the new project.
Toons for Toddlers targets parents with kids ages two to five, offering them the chance to hit the theaters with preschool content with one-hour shows, as compared to full-length feature films. Participating cinemas will also have brighter lights and softer sound to create a more family-friendly experience.
Sunflower is handling theatrical operations and marketing, while The Licensing Shop will manage content programming and sponsorship coordination. The program will launch officially in the Greater Toronto Area on March 28 and 29 with eps from BBC’s In the Night Garden, then roll out to 15 other theaters in major cities across Canada on April 4 and 5, two of which will be offered in French.
Sunflower is also planning to introduce added-value features before and after the toonfest.