News

Paramount Licensing steps ahead with global footprint

Expanding its reach around the world, Paramount Licensing has inked three new deals with international licensing agencies to strengthen its portfolio of properties around the world.
March 10, 2009

Expanding its reach around the world, Paramount Licensing has inked three new deals with international licensing agencies to strengthen its portfolio of properties around the world.

Exim Licensing Group has signed on to rep the company in Latin America, along with FremantleMedia Enterprises for Australia and New Zealand, and Rubicon for the Middle East and North Africa. They’ll manage all of Paramount’s properties and product categories, including film properties currently in production like the upcoming Tintin and films in the studio’s library.

Paramount has also signed two DTR deals with international retailers. Brazin Retail Group, which operates Sanity and Virgin MegaStores in Australia, is on-board to develop apparel, accessories and novelties for the college crowd. Meanwhile, Paramount’s Scandinavian agent Alicom confirmed a deal with H&M Stores for women’s fashion tops for the company’s music-themed titles.

About The Author

Menu

Brand Menu