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WBCP expands deal with Global Brands Group to new territories

Looking to expand the presence of its stable of properties across emerging Indochina markets, Warner Bros. Consumer Products has signed Global Brands Group as its licensing agent in Vietnam, Cambodia and Laos.
March 6, 2009

Looking to expand the presence of its stable of properties across emerging Indochina markets, Warner Bros. Consumer Products has signed Global Brands Group as its licensing agent in Vietnam, Cambodia and Laos.

GBG now has access to WB’s evergreen brands, including Loony Tunes, Tom & Jerry, Harry Potter, Batman, Superman and Scooby-Doo, to name a few. And the deal covers a plethora of categories, including publishing materials, apparel, accessories, toys, stationery, gifts, novelties, as well as branded food, personal care and promotion licensing.

GBG has already been WBCP’s exclusive agent in Indonesia, Malaysia, the Philippines, Singapore and Thailand for last four years. The agent’s corporate HQ is based in Singapore, with 14 offices stationed in major cities around the world such as London, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Switzerland, Buenos Aires and Johannesburg.

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