Nickelodeon & Viacom Consumer Products is partnering with Spanish fashion retailer Zara to launch Streetmuse, a new urban men’s apparel line by MTV.
Hitting international racks on March 5 and continuing throughout the year, Streetmuse comprises of tees and hoodies that reflect urban and contemporary youth culture. More than 1,000 Zara shops in 68 countries across Asia Pacific, Canada, Europe, Middle East, North Africa and Latin America will have front-of-store locations for the new brand.
Shop windows in more than 400 locations will also feature Streetmuse, including London’s Oxford Street, Paris’ Champs-Elysees, Berlin’s Ku’Damm and Milan’s Corso Buenos Aires.
The brand mixes grey and black tones with brighter, fluorescent color schemes.