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McDonalds nabs Spectacular Spider-Man Happy Meal

Kids will have their Spidey senses tingling when they walk into US McDonald's outlets between February 27 and March 26.
February 27, 2009

Kids will have their Spidey senses tingling when they walk into US McDonald’s outlets between February 27 and March 26. Sony Pictures Television, Marvel Entertainment and have set up a deal with the QSR giant for a Happy Meal program based on animated series The Spectacular Spider-Man.

The program will run for the four-week period at more than 15,000 participating North American restaurants while supplies last. Premiums include a collection of eight action figures: a Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling and Sandman.

The promo is being supported by TV commercials and other marketing efforts, including in-store signage and displays. Kids can also logon to www.Happymeal.com, to meet up with Spectacular Spider-Man, play an interactive game and customize their avatar with Spidey gear. The promo will then make its way to more than 10,000 McDonald’s restaurants a around the world throughout March, April and May in Latin America, Europe, Asia Pacific, the Middle East, Australia and New Zealand.

The Spectacular Spider-Man animated series is produced by Culver Entertainment in association with Marvel Entertainment, and it launches on new boys net Disney XD on Monday, March 23 at 7:30 p.m.

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