Kids will have their Spidey senses tingling when they walk into US McDonald’s outlets between February 27 and March 26. Sony Pictures Television, Marvel Entertainment and have set up a deal with the QSR giant for a Happy Meal program based on animated series The Spectacular Spider-Man.
The program will run for the four-week period at more than 15,000 participating North American restaurants while supplies last. Premiums include a collection of eight action figures: a Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling and Sandman.
The promo is being supported by TV commercials and other marketing efforts, including in-store signage and displays. Kids can also logon to www.Happymeal.com, to meet up with Spectacular Spider-Man, play an interactive game and customize their avatar with Spidey gear. The promo will then make its way to more than 10,000 McDonald’s restaurants a around the world throughout March, April and May in Latin America, Europe, Asia Pacific, the Middle East, Australia and New Zealand.
The Spectacular Spider-Man animated series is produced by Culver Entertainment in association with Marvel Entertainment, and it launches on new boys net Disney XD on Monday, March 23 at 7:30 p.m.