CBS has renewed its deal with Cookie Jar Entertainment, tacking on three more seasons to the run of the prodco’s Saturday morning terrestrial TV block.
The soon-to-be announced 2009/2010 slate will have girl-focused programming in addition to educational content meant to attract both boys and girls. CBS is the current broadcast home of DIC series Strawberry Shortcake and Horseland, which launched branded block in fall 2006. DIC and its properties were acquired by Cookie Jar last June.
Cookie Jar is presently in discussions with advertisers and is looking to take a more strategic approach to sponsorship for the block.