To celebrate the return of Miley and co. for a third season, Disney Channel has entered a pan-Euro partnership with The Disney Store for a merch extravaganza.
Exclusive Hannah Montana Rocking Preview events will launch at 82 Disney Stores across Europe throughout March, just before the season premiere in each country. Around 6,000 fans in the UK, France, Italy, Spain and Portugal will have the chance to attend the in-store events. Each location will air a message from Miley herself, as well as a sneak peek at the first episode and themed entertainment right in the store.
For those in Germany, Disney Channel will be hosting the preview event at Madame Tussauds, where a Miley Cyrus wax figure is set to be unveiled. Local Disney Channels will promote the event with competitions for viewers to win tickets through the channel’s websites.
The third season of Hannah Montana debuts on Disney Channel UK on Monday March 2 at 4:55 p.m. local time.