In a partnership with Autism Speaks, bouncy bright yellow Nick Jr. preschool character Wubbzy is on board to promote World Autism Awareness Day on April 2, in an effort to help increase awareness of the condition as a global health crisis.
The star of Wow! Wow! Wubbzy!, the Bolder Media series, made in association with Starz Media), will be front-and-center in a series of TV and web banner PSAs from Autism Speaks and the Ad Council, also for outdoor placement. Wubbzy will also be featured on special website called Walk with Wubbzy (http://www.walknowforautism.org/waadwalk), which provides ideas on how to celebrate WAAD in communities and drive donations.
The walk takes place in more than 75 communities in the US, Canada and UK, and last year’s walk raised more than US$40,000.