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Chapman and Hamleys team up for Fifi and Roary week

March is going down as Cartoon Crazy Month for UK-based Chapman Entertainment and Hamleys.
February 19, 2009

March is going down as Cartoon Crazy Month for UK-based Chapman Entertainment and Hamleys. The toy retailer is hosting a Fifi & Roary Week in its London Regent Street store from the 23rd to 29th of next month.

Looking to drum up more awareness for its respective girl- and boy-skewing preschool brands, Chapman will be providing costume character visits throughout that time, along with branded balloons and stickers for the kiddies, in-store giveaways and hosting competitions to win Fifi and Roary products.

For its part, Hamleys is support the initiative with 20,000 leaflets, 5,000 tray liners and 20 themed posters during Cartoon Crazy Month at the London based store.

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