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DCP, Mattel and Jakks usher in the newest Disney Princess

Disney Consumer Products has partnered with Mattel and Jakks Pacific's CDI division to launch a new line of Princess Tiana- and film-based toys.
February 17, 2009

The Princess And The Frog is set to debut this summer and Disney Consumer Products has partnered with Mattel and Jakks Pacific’s CDI division to launch a new line of Princess Tiana- and film-based toys.

The line debuted at Toy Fair this week, featuring dolls, playsets and role-play dresses, as well as apparel, accessories, home décor, consumer electronics, school supplies and personal care products. The goods will debut on retail shelves across the US this coming fall. Disney Publishing Worldwide is also on-board for an assortment of titles including story and activity books.

At retail, more than 220 Disney Stores across North America and Canada will usher in the debut of Princess Tiana and the film property with window displays and merchandising, offering an array of licensed product, such as Halloween costumes and role-play dresses.

Disney will also honor its very first princess Snow White by releasing a new toy line in October, coinciding with the Blu-ray debut of Snow White and the Seven Dwarfs.

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