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Burger King and Pokémon forge North and South American QSR deal

Pikachu and the gang will soon be landing on BK Kids Meals across North and South America to support Platinum, the latest trading card game and the Nintendo DS game based on the property slated to launch on March 22.
February 13, 2009

Pikachu and the gang will soon be landing on BK Kids Meals across North and South America to support Platinum, the latest trading card game and the Nintendo DS game based on the property slated to launch on March 22.

The partnership will see a dozen exclusive Pokémon TCG game cards and accessories in the kids meals, offering two TCG cards and a licensed accessory with each purchase, while supplies last. The accessories include card holders, lenticular rockers and card frames, all targeting kids three and up.

The three-week promo launches on June 1 in the US and Canada, followed by South America on July 20. Burger King Corp. will be supporting the promo with a fully integrated marketing campaign with TV advertising, in-restaurant merchandising, custom packaging and an online mini-site at www.ClubBK.com.

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