Preschool property Dive Olly Dive! is moving into softlines as Taffy Entertainment inks its first major US licensing deals in apparel and footwear for the property.
Kids With Character has signed on to produce Olly-themed children’s outerwear, swimand sportswear, t-shirts, hats, headbands and sunglasses. Wiesner Products is on board to rollout a complete range of athletic and beach footwear, boots, sandals, slippers, slipper socks and more.
The 3-D/CGI series, which airs on PBS Kids Sprout, revolves around the deep-sea adventures of submarines-in-training Olly and Beth, and is a co-pro with Mike Young Productions, Flying Bark Productions, KI.KA, ARD, Telegael.