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Sanrio and McDonald’s team up for QSR promo

Hello Kitty has worked her way into licensing deals for contact lenses and a maternity ward, so news that she's scored a major Happy Meal program with the McDonald's should come as no surprise.
February 5, 2009

Hello Kitty has worked her way into licensing deals for contact lenses and a maternity ward, so news that she’s scored a major Happy Meal program with the McDonald’s should come as no surprise.

Sanrio’s Hello Kitty, along with her friends Chococat, My Melody and Little Twin Stars will be part of the QSR promo and Hello Kitty will also be featured on HappyMeal.com for the program’s duration. Users logging on to the website can download Hello Kitty wallpaper, screensaver, icons and coloring sheets, along with interacting with the famous feline in McWorld, the virtual world of McDonald’s.

The program begins tomorrow and runs until February 26.

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